McDonald’s Confirms Permanent Return of Snack Wraps as Beloved Menu Favorite Returns This July
After nearly a decade of anticipation, McDonald's has finally confirmed what fans have long been hoping for—the permanent return of the iconic Snack Wrap. First introduced in the early 2000s and discontinued in 2016, the snack-sized wrap developed a near-cult following, inspiring countless social media campaigns and petitions demanding its comeback. Now, the wait is almost over. Starting July 10, 2025, the Snack Wrap will officially return to participating McDonald's locations across the United States—this time, for good.
A Snack-Sized Comeback with a Crispy Twist
This isn't just a nostalgic revival. McDonald’s is bringing the Snack Wrap back with a fresh twist. The updated version will feature one of the fast-food chain’s latest menu innovations—the McCrispy Strip, introduced in April 2025. Wrapped in a soft flour tortilla, the new Snack Wrap will also be loaded with shredded lettuce and cheddar cheese, giving it a simple yet satisfying balance of crunch and flavor.
Customers can choose between two mouth-watering flavors, Spicy or Ranch, ensuring there’s an option for those who enjoy a little heat and those who prefer a creamier, tangier taste.
McDonald’s isn’t just tossing this item back on the menu for a limited time. According to the company, the Snack Wrap will be a permanent addition—“as long as you keep enjoying it at McDonald’s.” The message, clearly aimed at the wrap's loyal fanbase, highlights how customer passion was the driving force behind the decision.
What Is Included in the Combo?
When the Snack Wrap makes its grand return, it will be available as a standalone item or as part of a combo meal, which includes:
- Two Snack Wraps
- Medium Fries
- A Drink of your choice
This makes it a perfect grab-and-go meal for busy individuals or anyone craving a lighter alternative to McDonald's classic burgers.
Years in the Making
The return of the Snack Wrap has been years in the making. The first major hint came back in December 2024, when McDonald’s U.S. President Joe Erlinger mentioned on Good Morning America that the chain had plans to relaunch the product in 2025. He noted the wrap's “cult following” and admitted to receiving “so many emails into my inbox about this product.”
McDonald’s teased fans further in April 2025 by posting a cryptic date, “0x.14.2025,” on social media, sparking speculation that July 10 might be the official relaunch date. That guess turned out to be right.
Even CEO Chris Kempczinski has been vocal about the wrap's return, noting that the Snack Wrap “is going to be a great addition to the menu.” In February 2025, he stated during an earnings call that there was “incredible energy for the return of Snack Wraps in the U.S. along with a few other markets.”
Why Now?
The return of the Snack Wrap is more than just a menu update—it’s a strategic move in response to current consumer trends. With economic uncertainty affecting how Americans spend, fast food customers are increasingly gravitating toward affordable, satisfying, and convenient meals. The Snack Wrap fits this bill perfectly.
At a time when many are cutting back on fast-food spending, offering a smaller, flavorful option that feels indulgent yet remains affordable may be just what McDonald’s needs to revitalize foot traffic and increase sales.
Plus, McDonald’s plans to hire up to 375,000 workers this summer, suggesting they’re bracing for a busy season—and perhaps counting on the Snack Wrap to play a significant role in that surge.
Driven by Fans, Not Just Sales
One of the most unique aspects of the Snack Wrap's return is its deep connection to customer demand. From social media posts and online petitions to meme culture and public pleas, fans never gave up on their beloved menu item.
“From countless social media posts to full-fledged petitions, they never gave up on their favorite menu item,” McDonald’s said. “They’re the ones who inspired us to make its return to the menu happen.”
It’s a rare instance where customer advocacy truly influenced corporate decision-making, highlighting the growing power of digital communities in shaping consumer products and services.
What Makes the Snack Wrap Special?
Part of what made the Snack Wrap so popular before its discontinuation was its versatility. It offered a lighter option than burgers and was portable, flavorful, and affordable. The new version retains that appeal while upgrading its core component—the chicken—with McDonald’s more premium McCrispy Strip.
Unlike typical fried chicken patties used in fast food wraps, McCrispy Strips offer a crunchier, juicier bite that fans are already raving about. Pair that with creamy ranch or zesty spice, and it’s no wonder people are excited.
Available Nationwide
As of March 2025, there were over 13,500 McDonald’s locations across the United States. While the company has confirmed that the Snack Wrap will roll out at participating restaurants, the vast network suggests that the majority of locations will offer the new item. Customers are encouraged to check with their local McDonald's or the official app for availability.
What This Means for McDonald’s
The permanent return of the Snack Wrap could be the company’s most significant menu move in years. With competitors constantly updating their offerings—whether it’s Chick-fil-A, Taco Bell, or Wendy’s—McDonald’s is under pressure to not only retain loyal customers but also bring back those who may have moved on.
By listening to consumer demand and leveraging the power of nostalgia, McDonald’s is positioning itself for a strong second half of 2025. Add to that its seasonal hiring surge and recent updates to its digital ordering experience, and the Golden Arches are looking as strong as ever.
Final Thoughts
The long-anticipated comeback of McDonald’s Snack Wrap is more than just a menu update—it’s a celebration of customer loyalty and a savvy business move. Starting July 10, 2025, fans across the country can finally reunite with the wrap they’ve loved and missed for nearly a decade.
Whether you're team spicy or team ranch, there’s no doubt the Snack Wrap’s return will wrap up summer 2025 on a delicious note.